Ever increasing circles: Is G+ gaining traction?
I’m being circled. Or at least I’m being added to circles. On G+. You know, Circles…Google Plus…what do you mean you don’t use it? Yes, I know, G+ almost universally gets a, “Huh? What? Oh yeah, I...
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Are you receiving? Twitter trials ‘tweet views’
Imagine you’re Take That. You’re standing back stage being deafened by the screams of hormone-crazed fans and you’re about to go out there. You know that when you do the audience will hang off every...
View Article#weeknotes S03 EP04
In which long players give me satisfaction… #weeknotes S03 EP04 – week ending 3 February 2019 Another busy week – they all seem to be that way now, but in the best possible way. I’ve just come back...
View ArticleFacebook: how to get the most from the platform for public sector comms
Facebook connects more than 40 million people and still feels like an opportunity for communicators – but it’s one that is often hard to see how to get the most from with limited organic reach, more...
View ArticleThe future of Facebook – 5 key takeaways for communicators from the F8...
This week Facebook held its developer conference, F8, in San Jose and unveiled not only plans for a redesign which is sure to get #BringBackOldFacebook trending among users but also the direction they...
View Article7 step social media audit: how to understand your social media activity
For many organisations being active on social media is a comms and engagement activity which has grown organically and is part of the daily to-do rather than something which gets a lot of strategic...
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Are you ready for changes to the LinkedIn algorithm?
As one of the oldest social networks on the block, and with a niche audience of professionals, LinkedIn finds itself either liked or loathed and often overlooked. But with one of the highest engagement...
View ArticleTime to retire your secondary Facebook profile before you’re found a fake
In the first three months of 2019 Facebook (or should that now be FACEBOOK?) removed more than 2 billion fake accounts from the network. Mostly these accounts were blocked at the point of their...
View ArticleThree things to consider before you spend money on Facebook Ads
With reach and engagement getting ever lower on the posts you’re crafting and posting on Facebook it’s easy to see why Facebook Ads are tempting many who’d previously dismissed spending budget on the...
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Action and consequence: following user journeys to understand your comms impact
Making sure we understand the impact of our communications efforts should be top of the list for all of us, but when we get to it we can find ourselves wading through swamps of data without a clear...
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