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Channel: Social media – Sarah Lay
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Who’s a happy camper?

It’s really quite amazing when you look at – four days on from UK GovCamp 2011 and people are still using the passion and drive they gained from the event to generate and share content online. The hash...

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#lgovsm 18 March 2011

So, it looks like I’ve volunteered to be your host for the #lgovsm chat on 18 March 2011. It’s a temporary post while the wonderful @loulouk is being epic at LocalBySocial NorthWest. At 1pm, I’ll be...

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All aboard for #lgovsm 18/03/11

I took on the task of piloting the regular Friday lunchtime #lgovsm chat last week, gently steering participants in an online conversation about the tools in our kits, what we’d recommend as essential...

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LocalGovCamp 2011

This post is overdue by a couple of weeks but with getting back to work and scribbling away on the dissertation (and a modicum of laziness truth be told) I’m just getting round  to it now. Saturday 18...

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Epic Social Media for the Public Sector – Scotland

I had a great time this week speaking at the Epic Social Media for the Public Sector event in Glasgow this week and thought I’d do a quick round-up of the presentations and the thoughts that occurred...

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Show me the money

This is a post about a meandering thought on which my brain snagged over weekend, the hypothetical question of  “what would your organisation do if one of the free social media platforms they’ve...

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Epic Social Media for the Public Sector – South West

Yesterday I presented on measuring social media activity at the Epic Social Media for the Public Sector conference in Exeter. I hope people found my presentation useful and not too dull but I thought...

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How to lose friends and infuriate people (or, one common mistake...

facebook (Photo credit: sitmonkeysupreme) As I was idly scrolling through my Facebook newsfeed this morning I happened across an article shared by a former colleague. The article, on Huffington Post,...

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Ever increasing circles: Is G+ gaining traction?

I’m being circled. Or at least I’m being added to circles. On G+. You know, Circles…Google Plus…what do you mean you don’t use it? Yes, I know, G+ almost universally gets a, “Huh? What? Oh yeah, I...

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Are you receiving? Twitter trials ‘tweet views’

Imagine you’re Take That. You’re standing back stage being deafened by the screams of hormone-crazed fans and you’re about to go out there. You know that when you do the audience will hang off every...

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#weeknotes S03 EP04

In which long players give me satisfaction… #weeknotes S03 EP04 – week ending 3 February 2019 Another busy week – they all seem to be that way now, but in the best possible way. I’ve just come back...

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Facebook: how to get the most from the platform for public sector comms

Facebook connects more than 40 million people and still feels like an opportunity for communicators – but it’s one that is often hard to see how to get the most from with limited organic reach, more...

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The future of Facebook – 5 key takeaways for communicators from the F8...

This week Facebook held its developer conference, F8, in San Jose and unveiled not only plans for a redesign which is sure to get #BringBackOldFacebook trending among users but also the direction they...

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7 step social media audit: how to understand your social media activity

For many organisations being active on social media is a comms and engagement activity which has grown organically and is part of the daily to-do rather than something which gets a lot of strategic...

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Are you ready for changes to the LinkedIn algorithm?

As one of the oldest social networks on the block, and with a niche audience of professionals, LinkedIn finds itself either liked or loathed and often overlooked. But with one of the highest engagement...

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Time to retire your secondary Facebook profile before you’re found a fake

In the first three months of 2019 Facebook (or should that now be FACEBOOK?) removed more than 2 billion fake accounts from the network. Mostly these accounts were blocked at the point of their...

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Three things to consider before you spend money on Facebook Ads

With reach and engagement getting ever lower on the posts you’re crafting and posting on Facebook it’s easy to see why Facebook Ads are tempting many who’d previously dismissed spending budget on the...

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Action and consequence: following user journeys to understand your comms impact

Making sure we understand the impact of our communications efforts should be top of the list for all of us, but when we get to it we can find ourselves wading through swamps of data without a clear...

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